The Pet Industry is Awesome

Thinking of taking advantage of opportunities in the Pet Industry?

It's a pretty good idea!

Why you should consider a pet-related business.

When you envision what you want the next 10+ years of your life to be like, can you see making a difference in the lives of people and pets? Being a part of your local community? Personally, working hard and calling the shots as the owner of your own business?

The pet industry has historically reliable growth and recently, even more expansive growth. It’s expected to top $70 billion gross sales next year, and you can be a part of it!

Here are a few reasons why you should consider a pet industry business.

1. Americans spend a lot of time and money to care for their animal family members. According to the 2016-2017 APPA (American Pet Products Association) National Pet Owners Survey, 68 percent of U.S. households own a pet, which equates to 82.5 million homes.

2. Of the roughly 82.5 million homes with a pet, approximately 56.7 percent own a dog. The rest of the breakdown is as follows: cats (45.3 percent), fish (16.1), birds (6.9), small animals (6.9), reptiles (5.6), and horses (2.8).

3. The amount of total pet expenditures in the U.S. has steadily increased every year for the past 20 years, even in times of economic downturn, according to APPA. Estimated expenditures for 2016 are expected to top $60 billion.

4. In 2015, over $59 billion was spent on pets in the U.S. Nutrition was the number one category for spending ($20.64 billion), followed by hard goods/supplies/OTC medicine ($12.65 billion), vet care ($13.67 billion), pet services: grooming & boarding ($4.16 billion), and live animal purchases ($2.21 billion).

5. For those who like the positive outlook on the pet industry's future and want to own a pet-related business, there are many options to consider. Choices range from traditional pet and pet supply retail stores, to specialized boarding facilities, to professional grooming, even waste disposal.

6. According to the US Census Bureau, the average establishment in the pet industry is truly a small, locally owned business entity (including individual franchise locations). The bureau also forecasts pet industry job growth to mirror or be faster than overall national trends through 2020.

Why Dee-O-Gee sets you up for success with our franchise system.

Now is a great time to invest in pet business franchises, as people attach a higher value to their relationships with pets. With 65% of U.S. households owning a pet, a franchise system gives you access to over $60 billion spent on pets per year.

There are a variety of different avenues in the pet industry to follow as you consider owning a franchise. You may choose the service industry, which includes boarding and grooming. Or, maybe you are more suited to the retail segment, which is really taking off as high-quality nutritional dog food is becoming more and more in demand, in addition to the growing pet accessories, treats & toys segment.

Investing in a franchise is a good choice to achieve reliable success using a proven system. However, there are important factors to consider when investing in a pet-related franchise and it is worth doing some self-evaluation before deciding to invest:

Are you passionate and hard-working?

You must be an animal lover if you are going to spend your days around animals or animal products. In order to effectively sell a product or service, you must be passionate about it. You must have the passion required to dedicate the time and resources to get your franchise off to a good start, as this will set the stage for future success!

Can you acquire the proper facilities?

Certain pet businesses can require a lot of space and specialized equipment. For example, grooming services require a lot of skill-specific tools and equipment. Boarding facilities and daycare require substantial space for individual kennels for all the pets that are cared for and boarded. Retail businesses require unique store fixtures and merchandising tactics to ensure success.

Is Dee-O-Gee a good fit for you and where you live?

Are there many similar pet businesses in your area? You must make sure that there is a proven market for the product or service you will be providing, and that there are not too many other businesses offering the same or similar products or services. Some franchisors offer territorial exclusivity which means that you would have the exclusive rights to that particular franchise within a certain area, which is attractive but does not completely rule out the possibility of other similar companies operating nearby.

How strictly do you need to conform to guidelines set out by the franchisor? For instance, if you are setting up a pet grooming business – do you need to buy all the grooming equipment such as pet showers or can you use your own facilities? This equipment can often be quite expensive and it is worth researching this before making any hasty decisions. Also, some franchisors ask their franchisees to locate their businesses in retail areas, so if you are planning on working from home, this might not be an option for you.

What are the company’s policies on selling your franchise in the future? In the future, you may decide to sell your business for any variety of reasons. Before investing your money, you should consult with the franchise company to make sure that their resale policy will suit your plans for the future.

Is the business model going to provide you with long term revenues? Make sure that the product or service business is marketable and coherently branded. Having passion for the product you are selling is important, but, if it is not well packaged or marketed the customer may fail to see how valuable your product/service is. Ask to look at the company’s marketing literature and information pamphlets before making any decisions. Also speak to existing franchisees about their experience. The franchise agreement and the financial disclosure document are also very important documents to read through carefully. They should clearly outline all the terms and conditions of your relationship with the franchise.

The best way to effectively research the pet franchise business is to visit existing franchisees. Arrange a visit to the head-office of the franchise and carefully read through the franchise agreement and disclosure documents before making any decisions.

Having asked all of these questions and thought through all of these details, you will be fully equipped to make an informed decision on which pet franchise is best for you!

You owe it to yourself to look into this.